THE BENEFITS OF BRANDING WITH CORPORATE APPAREL

The purpose of branding is to create a distinct and lasting impression of a company. Effective branding creates a unique, persistent identity that people associate with quality, origin, personality and preference. Yet building a brand can require considerable investment and time. Corporate apparel offers a cost-effective branding option. Adopting corporate apparel has both internal and external benefits for a company.

CREATING A CORPORATE
CULTURE

One of the most significant advantages of corporate apparel is that it helps to build a distinct corporate culture among employees. The wide variety of corporate apparel items also makes it easy to find a comfortable and chic option that employees will love. Beyond simply making it easier for employees to choose an outfit in the morning, corporate apparel fosters identification with the company’s values and mission.
Corporate apparel establishes an automatic dress code that is both professional and comfortable. Because employees see corporate apparel as a more casual wardrobe option, they generally report higher satisfaction and morale after a switch to corporate apparel.
Employees who wear corporate apparel generally identify more strongly with their company’s values, mission, and goals. They also feel more accountable for upholding those principles, and are more likely to strive to represent the company well. This dedication often results in definitively better customer service.
Since all employees wear the same thing, the distinction between management and subordinates is blurred.
Removing this barrier promotes communication and cooperation among employees.

BUILDING A RELIABLE IMAGE

Corporate apparel offers an economical--and highly effective--branding method. Companies that use corporate apparel enjoy significantly improved perceptions among customers and clients. These attitudes translate into increased customer loyalty and higher sales.

Customers tend to associate corporate apparel with large, well established companies. That kind of image bolsters their confidence in a company’s professionalism and skills, meaning that they are more likely to feel secure in making a purchase.

Consistency sells. When customers can rely on having the same positive experience every time they work with a certain company, they are more likely to continue to patronize that business. Corporate apparel provides a consistent appearance for all employees, reinforcing that feeling of reliability.
People associate branded items with higher quality. When consumers are presented with items of identical quality, one bearing a brand, they inevitably identify the branded item as the higher-quality one.

Corporate apparel taps into that perception, elevating the apparent quality of your company. Corporate apparel gives employees specific authority. Customers tend to view employees who wear corporate apparel as both brand ambassadors and experts in their field. This opinion increases their confidence in employees’ competence and ability to meet their needs.

Ultimately, corporate apparel allows companies to improve their image among both employees and the public. A relatively inexpensive option for branding, corporate apparel promotes communication and loyalty among employees, while boosting public perception of a company’s reliability and expertise.

T-SHIRTS

Get YOUR BRAND NOTICED with our stylish and customisable PROMO T-SHIRTS! Choose from a wide range of colours and styles to match your brand and gain MAXIMUM VISIBILITY, whilst making a statement.
  • View our catalogue for our collection from Page 18

GOLF SHIRTS

Our versatile and stylish GOLF SHIRTS are perfect for both OFFICE AND OUTDOOR ACTIVITIES. These shirts are made with high quality materials, ensuring both COMFORT AND DURABILITY. With a range of COLOURS AND STYLES to choose from, you are sure to make a statement.
  • View our catalogue for our collection from Page 47

CORPORATE WEAR

Elevate your corporate identity with our PREMIUM WORK SHIRTS. Made with the finest materials, these shirts provide the perfect platform to SHOWCASE YOUR BRAND with style and sophistication. With a wide range of styles to choose from, you can create a cohesive and professional look for your team. Our CORPORATE WEAR range has been designed to make a lasting impression.
  • View our catalogue for our collection from Page 167

BOTTOMS
& FOOTWEAR

Whether you lead an active lifestyle, work in a professional setting, or perform physically demanding tasks, our MULTI-FUNCTIONAL RANGE of BOTTOMS and FOOTWEAR has got you covered. Crafted with quality materials, they provide COMFORT AND EASE OF MOVEMENT to power through any activity.
  • View our catalogue for our collection from Page 209

KNITWEAR

Experience ULTIMATE COMFORT AND STYLE with our collection of cosy CARDIGANS, SOFT JERSEYS, AND STYLISH JACKETS. Made from premium quality materials, these garments are designed to keep you warm and comfortable in any weather. PERFECT FOR LAYERING, our versatile designs cater to any requirement.
  • View our catalogue for our collection from Page 229

BODYWARMERS

Keep your team COSY AND ON-BRAND! Perfect for layering up on chilly days and ideal for both indoor and outdoor use. Our VERSATILEAND FUNCTIONAL BODYWARMERS are THE PERFECT ADDITION to any company uniform.
  • View our catalogue for our collection from Page 239

SWEATERS, HOODIES, FLEECE & TRACKSUITS

Whether you’re ACTIVE or looking for EVERYDAY WEAR, our collection offers the ultimate comfort in a range of options to suit your needs. From LIGHTWEIGHT TO HEAVYWEIGHT, casual to stylish, there’s something for everyone.
  • View our catalogue for our collection from Page 239

LIGHTWEIGHT JACKETS

There’s something to suit everyone. Our LIGHTWEIGHT JACKETS are the perfect blend of FUNCTION AND STYLE - choose from a range of options and vibrant colours, designed to be worn ALL YEAR ROUND
  • View our catalogue for our collection from Page 279

MEDIUM JACKETS

These VERSATILE JACKETS are crafted from HIGH-QUALITY TECHNICAL FABRICS, ensuring both comfort and durability. With their sleek design, they MAKE A STATEMENT as part of any company uniform. Elevate your corporate image and keep your team STYLISH and WARM
  • View our catalogue for our collection from Page 289

HEAVYWEIGHT
JACKETS

STAY WARM AND STYLISH on those cold winter days with our HEAVYWEIGHT JACKETS. Designed using MODERN STYLES and TECHNICAL FABRICS, these jackets are the perfect addition to any wardrobe. Not only will you look great, but you’ll stay warm in THE COLDEST CONDITIONS.
  • View our catalogue for our collection from Page 319

KIDS

Discover our range of stylish and practical KIDS CLOTHING, designed to keep them looking and feeling their best! Crafted with quality materials, our kids garments are DURABLE and COMFORTABLE, making them ideal for everyday wear.
  • View our catalogue for our collection from Page 348

OUR LEADING APPAREL BRANDS

Corporate and promotional apparel & headwear catalogue for 2023-24

Connect With us

  • c/o Allen St & H J Van Eck Dr, Signal Hill, Newcastle, 2940
  • 034 318 1888
  • info@champ.co.za